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  • 2017 Clean Beauty Challenge
  • Post author
    Caitlin Doermer
  • Clean Living

2017 Clean Beauty Challenge

2017 Clean Beauty Challenge

Welcome to 2017! In keeping with longstanding New Year’s tradition, let’s set some goals.

We all dream of stellar bodies, promotions, or maybe finding personal groove in your daily meditation. There’s no right or wrong resolution, but whatever it ends up being, let’s set ourselves up to keep it throughout the year.

Our motto is think big, plan small. Break down huge, abstract ideas into actionable, measurable areas of focus.

For instance, if you’re thinking about leading a healthier lifestyle, we offer you a challenge: go clean with your beauty routine in 2017.


The concept is simple: makeup with fewer chemicals, that actually works.

And good news, you're in the right place, we have that!

No one wants eyeliner that smudges, or lipstick that quickly wears off. The truth of the matter is that not all cleaner substitutes are created equal, and not all chemicals are bad. That’s why we’re constantly testing, learning, and optimizing. It’s our way of ensuring that our formulations are as pure as possible, without compromising the payoff.

Start off your year with the best intentions: cruelty-free to promote kindness, oxybenzone-free to protect the environment, and fewer chemicals to encourage good health.

We substitute potential toxins for proven beneficial ingredients—like sunflower oil to moisturize, and orange extract in lieu of synthetic fragrance.

We’re also paraben-free, phthalate-free, GMO-free, and exclude a long list of other potentially toxic chemicals—just for good measure.


You may think that something as small as your makeup can’t harm your health. But a study conducted at the University of California-Berkeley suggests otherwise. Researchers observed the levels of endocrine disrupting chemicals, or EDCs, in a group of teenage women during their normal beauty routine, and then again, after replacing their usual products with products containing less chemical ingredients. After just three days, the levels of EDCs in the body decreased significantly.

If a couple of days makes a difference, imagine a few weeks, or years.

The evidence was so strong, it led one researcher to switch her own beauty products for natural or organic, when possible.

It's studies like this that explain why we choose to exclude EDCs like phthalates, parabens, triclosan, and oxybenzone. Any ingredient linked to breast cancer or reproductive issues isn’t good news—we don’t want that on our bodies, or yours.

Choosing cleaner beauty beauty products is a small routine change, making sure you stay aware and educated about what you're putting into your body.


The last time the federal government made made amendments to cosmetic oversight was in 1938...what? It’s safe to say that the world is quite a different place now.

That's why we love to educate our consumers, and encourage everyone to self-police their personal care routine. Not all chemicals are toxic, but there are certainly ingredients that make us leery. Since cosmetic companies are left to self-regulate, you should, too.

We’d drive ourselves crazy trying to research and control every chemical that enters our bodies, but cosmetics go directly on your skin (your body's largest organ), so the cleaner the better, right?


Chemical exposure is impossible to avoid. From canned food, to workplace cleaning products, even pesticides lingering in the air you breathe, it’s a reality of the modern world.

In the cosmetic industry alone, it’s estimated that 75-90 percent of products contain at least one endocrine disrupting chemical. Dirty products are sometimes difficult to avoid, but all the more reason to give more intention to your choices.

Makeup may be a small thing, but in addition to environmental exposure, the compounded health effect can be pretty big.

Consider how close your mascara is to your eyes, or how much foundation soaks into your skin. Day after day, the ingredients from cosmetics enter your body and your bloodstream.

You can't avoid the "bad" altogether, but generally speaking, the things you put in your body should make you stronger. Luckily, cosmetics are something we can control, and there are safer substitutes.

Any steps you take in the direction of your goals, are positive, but if you’re ever feeling a bit lost—reach out to us. Ask a question in the comments section or send us an email.

We challenge you to make 2017 the year of cleaner cosmetics, and we’re here for you every step along the way.

  • Post author
    Caitlin Doermer
  • Clean Living

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