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Why paraben-free cosmetics?

 Natural, Paraben-free Cosmetics

What are parabens?

By now, they’ve made industry news a time or two, so maybe you’ve heard of them. In short, parabens are preservatives. They are manufactured additives, which work to extend the shelf life of topical products like cosmetics and skin care.

They’re chemicals, and we don’t believe in them.

We’re a natural makeup brand—here’s why:

Parabens have been studied time and again for having the potential to be damaging to our health. They’ve been studied in conjunction with breast cancer, reproductive issues, and hormonal imbalance. The studies are inconclusive as of yet, but why toe the line between what’s safe and what’s toxic?

Every day, women apply countless health and beauty products directly to their skin, exposing them to hundreds of chemicals—daily! The skin absorbs these chemicals, allowing toxins to enter the body freely. Over the years, this has become commonplace, unquestioned.

But there is always a better way.

We’ve decided to be a part of a revolution for safer, natural cosmetics. We’ve decided to eliminate the parabens, by subbing nourishing natural ingredients for the cheaper chemical variety. We’ve decided to make preventative measures—your long term health--our priority.

Without the use of parabens, Cate McNabb has created a line of natural, bold makeup that you can feel good about using.

Shop the entire line of safer, natural cosmetics without the fear of compromising color payoff or product performance. Bold, uncompromising color for the bold, uncompromising you.

Shop Natural Makeup Now