What are parabens?
By now, they’ve made industry news a time or two, so maybe you’ve heard of them. In short, parabens are preservatives. They are manufactured additives, which work to extend the shelf life of topical products like cosmetics and skin care.
We’re a natural makeup brand—here’s why:
Parabens have been studied time and again for having the potential to be damaging to our health. They’ve been studied in conjunction with breast cancer, reproductive issues, and hormonal imbalance. The studies are inconclusive as of yet, but why toe the line between what’s safe and what’s toxic?
But there is always a better way.
We’ve decided to be a part of a revolution for safer, natural cosmetics. We’ve decided to eliminate the parabens, by subbing nourishing natural ingredients for the cheaper chemical variety. We’ve decided to make preventative measures—your long term health--our priority.